Allows customers the ability to manage subscriptions settings by location and gym owners to have better marketing abilities.
Under Main App Settings/Email/Marketing there is a setting which allows businesses to customize their subscription settings. This enhancement depends on your business using our marketing integration. To learn more, please set up a meeting with our team.
This allows customers the ability to opt in or out of marketing by location and also specify which type of marketing they would like (text or email). They can also opt out of all marketing.
If you are utilizing Approach’s email and text marketing integration, your customers will be able to adjust their subscription settings with a “Manage Subscription” button, placed at the end of your communications. Hitting the "Manage Subscription" button will bring them to a page on the portal called "Subscription Settings."We know that it's important for businesses to be able to communicate their own marketing expectations to customers, and we love when we can create enhancements that give you the ability to brand and tailor your messaging. This is a deep concern of ours moving forward as company, especially on enhancements that touch the customer portal.
To this end, under Settings/Email/Marketing in the Main App, the following “subscription message” is what your customer will see on the Portal after the customer email (see above!).
To adjust that message to better reflect your business’s communication goals, simply edit below and hit save.
How will customers be effected by marketing by location?
When a customer checks in for the first time at a location, they will be added to the marketing for that location. If that customer doesn't check into other locations, they will not be added to the marketing for those locations. When being added to a location, after checkin, the database defaults that customer to neutral, in terms of their marketing subscription preference. It's up to gym owners on how they want to market in terms of this neutral database status.
Now, when a customer receives a marketing email/text and hits the manage subscription button at the end of that message, that customer has an opportunity to adjust their settings accordingly (receive no messaging entirely, receive only text or email or both) and also do so by location. If they decide against a certain location, the database will capture that they do not want marketing messaging from that location. If they decide for a certain location, the database will capture that they do want marketing messaging from that location.
What's brilliant about this, from a marketing perspective, is that gym owners have the ability to market by people who really want the messaging or are neutral and save on messaging costs for those who don't.